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A new era begins: Hugo Kern und Liebers GmbH & Co. KG Platinen- und Federnfabrik becomes KERN LIEBERS GmbH & Co. KG – Global rebranding and unified corporate identity

The Hugo Kern und Liebers GmbH & Co. KG Platinen- und Federnfabrik is opening a new chapter in the company’s history: With immediate effect, the company will be operating under the name KERN LIEBERS GmbH & Co. KG.

The comprehensive rebranding process includes all German companies, which will all be gradually rebranded as KERN LIEBERS. This represents a significant step towards a uniform, global corporate identity. The aim is to establish KERN LIEBERS worldwide as a brand that stands for innovation, technology, quality and a strong market position.

„This is more than just a change of name – it’s a clear sign of our global strategy and ongoing growth“, states Dr. Erek Speckert, CEO. „By unifying our corporate identity, we strengthen our brand, enhance our recognizability and provide our customers worldwide with a consistent appearance.“

As part of the rebranding, the visual identity of KERN LIEBERS will also be fundamentally renewed. In addition to the new names in Germany, the company is introducing a modern logo and a revised corporate identity (CI) worldwide. The fresh design emphasizes the central brand message and ensures a consistent, contemporary appearance across all channels and in all markets.

The new corporate design will be rolled out gradually in all countries and will also include all communication media and external appearances, in addition to the new company name in Germany.

With the name change and the global rebranding, KERN LIEBERS is positioning itself for the future and making a clear statement of its strong, unified international corporate strategy.